Brandon Joseph Shupick is one of the most innovative and results-driven coaches in the game today. Known for his ability to diagnose a golfer’s swing with surgical precision and deliver customized plans that create fast, lasting improvement, Brandon blends elite-level insight with a coach’s heart.

Introduced to the game at 11 by his father, Brandon quickly rose through the ranks, becoming the #1 player on his high school team. After earning his Business degree from Weatherford College, he began his career at The Oven — Nike’s legendary R&D facility in Fort Worth, Texas — where he worked hands-on with Tour professionals and top collegiate players, testing cutting-edge equipment and sharpening his understanding of what elite performance truly requires.

That experience ignited a passion not just for golf, but for everything that elevates a golfer — from biomechanics and equipment to mindset, habits, and purpose.

Now, with over a decade of coaching experience, Brandon leads the GolfRX Academy, where he uses world-class technology to measure every key variable — body, club, and ball — and deliver simple, actionable instruction that sticks.

His philosophy is clear: every golfer deserves a personalized prescription — a clear roadmap based on data, movement, and mindset. Through his GolfRX Clinics, monthly coaching programs, and youth-focused development camps, Brandon helps players of all ages not only improve their swings but also build life skills and emotional strength through golf.

Whether you’re chasing scratch or just looking to love the game again, Brandon will help you understand your swing, diagnose your biggest skill gaps, and unlock the player you were meant to be.

This is GolfRX. This is coaching at the highest level.